Admosis Media Group has appointed Rob Patterson as the full-service media and advertising agency's first general manager. Patterson will be responsible for expanding the agency's client roster and team, nurturing client campaigns, and supporting co-founders Dan Copsey and Adam Ennis in overseeing the day-to-day operations of the business.

Patterson brings a wealth of experience across marketing, branding, and advertising. He joins Admosis after a seven-year stint at branding and content agency Willow & Blake, where he served as General Manager. During his tenure at Willow & Blake, Patterson worked with clients such as BMW, Asahi, and Bras N Things, as well as dozens of smaller brands across Australia and the US.

Before joining Willow & Blake, Patterson made a career shift from accounting at Deloitte to advertising at Clemenger BBDO and McCann Melbourne. He worked on award-winning campaigns for The University of Melbourne, Seeing Eye Dogs Australia, and VB.

"I’ve known Rob for a number of years and I’ve always been impressed by his drive and knowledge of the industry. Like Adam and I, Rob is passionate about developing high quality campaigns that drive real business growth for brands, which made him the obvious choice for the role. His experience across both larger and mid-sizes agencies, combined with his dedication and passion, will no doubt help accelerate our growth trajectory as we’re working towards expanding our footprint," said Co-founder and Director at Admosis Media Group, Dan Copsey.

"I’ve been very fortunate in my career to work with some extremely talented people and I’m thrilled to be linking up with Dan, Adam and the team. We’ve all heard about clients’ budgets being increasingly stretched but I’ve found their most scarce resource to be their time. Many are looking to consolidate their agency roster without impacting the quality of work. As a full service agency, Admosis Media Group prides itself on being incredibly agile as well as delivering strong ROI for clients. My goal as General Manager is to ensure that Admosis delivers relevant, creative and effective campaigns for the brands it works with," said Patterson.