Global automotive manufacturer, JAC Motors, has selected We Are Different as its exclusive earned, social and influencer agency partner in Australia following a competitive pitch process.

The agency has been tasked with introducing the brand to the Australian market, with the launch of its first-ever Australian-delivered passenger vehicle, the JAC T9 Ute.

"While JAC has a strong global growth rate of +18.4% across 132 countries, we know cracking the Australian market relies on the ability of our team and agency partners to deliver exceptional brand and product marketing that resonates with a ute-loving audience," said JAC Motors, Deputy Managing Director, Danny Lenartic.

Lenartic said We Are Different was selected for its ability to deliver strong creative thinking and results across earned, social and influencer channels. "Already, the results speak for themselves," he said.

We Are Different Founder and Director Stuart Terry, Founder and Director said: "Australia’s auto market is ripe for something different. We’re energised by the opportunity to help introduce a challenger ute brand to the Australian market, working with JAC Motors to build brand affinity and salience across earned, social and influencer."