Celebrity Cruises has launched a new brand positioning, 'Nothing Comes Close', designed to highlight the cruise line's unique offerings and elevated experiences from the perspective of guests.

The 'Nothing Comes Close' positioning will be central to the cruise line's brand representation in media, advertising, travel advisories, and onboard.

The launch builds on the success of Celebrity Ascent in late 2023 and the anticipation for Celebrity Xcel in 2025. The brand positioning is brought to life through a creative style called 'True Eye View', designed to elevate audience curiosity and make them feel in the moment. Celebrity Cruises is launching the 'Nothing Comes Close' campaign with a high reach, full funnel media buy.

“Our guests tell us that Celebrity holidays are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel," President of Celebrity Cruises, Laura Hodges Bethge, said.

Senior Vice President and Chief Marketing Officer, Celebrity Cruises, Michael Scheiner, added this isn’t just a brand campaign. "This is who we are. It embodies the spirit of what sets a Celebrity Cruises holiday apart,” he said.

Celebrity Cruises offers premium holiday experiences across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents.