'Massive reinvention, huge success': The AFL’s Covid "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

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Episode 55 8 Jun 2020 - 34 min

'Massive reinvention, huge success': The AFL’s Covid "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

By Paul McIntyre - Executive Editor

After a $600m loan, standing down 85% of its staff and the competition set to restart on June 11, off-season audiences are up 50% for AFL Media as Covid forced new digital products for fans and fast-tracked a surge in women and younger audiences with more entertainment and lifestyle content. “We’re all working seven days a week but frankly we’re in great shape,” says ex-Network Ten exec and Mammamia MD, Kylie Rogers, now General Manager, Commercial, for the AFL.

'Massive reinvention, huge success': The AFL’s Covid "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

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