Subway Australia has unveiled its latest ad campaign, 'Size Matters', spotlighting the size-value of its Footlong subs, particularly the Meatball Melt. This campaign is the third value-focused initiative from Subway in the past year, following the 'BIGGER-ER' and 'Value Bites' campaigns.

In March 2023, Subway launched the 'BIGGER-ER' campaign, which compared the size-value of their Footlong to competitor products. The campaign featured a 'Sub Bus' that journeyed across the East Coast of Australia for 26 days, stopping at regional and metro locations to distribute free subs. The 'Value Bites' range was also highlighted, showcasing Subway's value in terms of price.

The 'Size Matters' campaign, set to hit the market from today, will be showcased in some of Australia's largest out-of-home placements. Subway, one of the world's largest quick-service restaurant brands, serves made-to-order sandwiches, wraps, salads, and bowls in nearly 37,000 restaurants across more than 100 countries. All Subway restaurants are owned and operated by Subway franchisees, a network of entrepreneurs and small business owners.

Rodica Titeica, Director of Marketing for Subway Australia and New Zealand, said: "When you order a Subway Footlong sub, you're guaranteed value in size. The Size Matters campaign not only creates fame for the much-loved Footlong but reminds guests of the unmatched size-value it provides compared to other QSR products. We know that when you're hungry, size matters. When you're looking for value, size matters. When you're hungry and looking for food that will provide great value in taste, quantity and quality of fresh ingredients, is there anything better than a Subway Footlong?"

Titeica added: "We're proud to offer our guests great value in a multitude of ways and showcase this in big, bold ways that capture the fun and cheeky essence of the brand."