Qualtrics, a leading player in the experience management (XM) space, has announced the launch of three new AI-powered suites aimed at 'revolutionising' experience management.

The new suites, namely XM for Customer Experience, XM for Employee Experience, and XM for Strategy + Research, are designed to better meet customer needs through simplified offerings and pricing, with Qualtrics' AI integrated into each suite.

The new suites are expected to offer a range of benefits to organisations, including reduced time-to-insights, enhanced predictability to help manage budgets, and the ability to expand and improve programs with ease. The XM for Customer Experience and XM for Strategy + Research will now be priced based on interactions to better reflect customer value, while XM for Employee Experience will maintain its pricing based on the number of employees.

The suites incorporate the capabilities of the market-leading XM/os2, Qualtrics’ AI-powered platform. Lou Reinemann, Research Director for Voice of the Customer and Customer Success at IDC, commented on the development, "As organisations continue to prioritise the voice of the customer, they need innovative solutions that provide a fast and tangible return on their investment. Qualtrics is evolving and providing easy to understand bundles that fit the specific use cases of their customers, helping them drive higher customer satisfaction and maximising the value of their investments."

Qualtrics Chief Operating Officer, Brian Stucki, stated that the changes are a direct result of feedback from customers and industry analysts. "We are constantly striving to better align our capabilities and offerings with the business challenges of our customers through simple and intuitive packaging and pricing. The new AI capabilities included in these offerings are unparalleled and will pave the way for significant value creation for our customers."

The changes will take effect from April 1, 2024. All customers will be required to move to the new packaging and pricing no later than their first renewal date following this year.