Pizzini, a family-owned winery in King Valley, northeast Victoria, has partnered with Pembleton to launch its first brand campaign.

The campaign revolves around the brand line, 'crafted to please Italian food' in a nod to the winery's reputation for exclusively growing Italian grape varieties - a decision driven by the Pizzini family's passion for Italian cuisine

Natalie Pizzini of Pizzini Wines said: "‘It’s with great pleasure we get to share our love for Italian varieties with more Australians. We are a family who is deeply passionate about Italian food and have dedicated our lives to ensuring we make the very best wine to pair it with.’"

The campaign will initially roll out on outdoor, digital, and social platforms, with plans to expand in the coming years.

"‘Let it be known, until further notice, we will only be serving Pizzini wines at future clubhouse events thanks to our friends at Pizzini," said a Pembleton spokesperson.

Pembleton is an independent creative consultancy launched earlier this year by former Bullfrog alum Matilda Hobba, Simon Bagnasco, Alex Speakman, and Mac Wright.