Independent growth agency Claxon has announced its acquisition of Gold Coast creative agency, Embark, marking Claxon's second acquisition in 14 months in a move aimed at enhancing its creative capabilities.

Claxon is an integrated agency across media, creative, experience and data, with brands including Binance, Dymocks Bookstores, Chempro, Accor Hotels and Polaris on its client roster.

Daniel Willis, Founder and CEO of Claxon, stated: "I'm pleased to announce the deal with Embark, which further bolsters our already strong creative offering. This not only amplifies existing capabilities but enriches our market presence as we continue our own rapid growth."

Embark, founded in 2003 by brothers James and Phil Coulson, has a notable portfolio of clients including Bartecard, BMW, Land Rover, and NSW TAFE. The agency will retain its brand, but will assume a co-branded position, with all staff and clients remaining with the expanded agency.

The acquisition provides Embark clients with a comprehensive end-to-end marketing and advertising offering, and the increased scale of the combined teams presents further growth opportunities for staff and clients from both agency brands.

James and Phil Coulson will join the senior leadership team at Claxon and will retain their roles as creative directors of Embark. James Coulson said: "After 21 years of creating exceptional brands, we're super excited to start a new chapter with Claxon, one of the top independent agencies in Australia. We're joining forces because we think we're a great match - what they're great at fits perfectly with what we do, and vice versa. This means we can offer even cooler stuff to our clients and provide our team with some amazing new opportunities. Claxon and Embark teaming up is all about taking things to the next level and making sure the future is as bright and exciting as possible for everyone involved."

The acquisition was effective April 2nd and Claxon's Gold Coast team will move into Embark's headquarters later this month.