Digital lender MONEYME has partnered with the Seven Network to launch a new campaign to coincide with the AFL 2024 season, starring AFL legend Luke Hodge.

The campaign, titled 'Kick your goals', was developed in collaboration with the Seven Network's in-house marketing solutions team, 7RED, and their creative team, Red Engine. It seeks to showcase how Australians can achieve their goals faster with MONEYME's online personal loans.

The 'Kick your goals' campaign will debut during the 'Opening Round' of the Toyota AFL Premiership season, which includes four matches in Queensland and New South Wales. The campaign will feature a series of TV commercials with Luke Hodge exploring the common goals and aspirations of everyday Australians.

"At MONEYME, we believe in empowering individuals to go after their ambitions, and the 'Kick your goals' campaign aims to demonstrate how our personal loans can accelerate their journey towards achieving their goals. We're thrilled to kick off our partnership with the Seven Network to build the MONEYME brand this AFL season. This campaign by 7RED and Red Engine aligns perfectly with our positive perspective on the economic outlook as we pursue growth, and it's a well-timed opportunity to use the prepaid media buy from our acquisition of SocietyOne," said MONEYME CEO, Clayton Howes.

"The 'Kick your goals' campaign emphasises the similarities between AFL players and Australians who strive to achieve their goals. Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster. That's exactly what a MONEYME personal loan can provide - that financial help to accelerate their journey," said MONEYME Chief Marketing and Sales Officer, Richard Bray.