Over-the-counter osteoarthritis relief medication, Epijoint, has debuted its first campaign in Australia in partnership with Melbourne creative shop Bullfrog.

Featuring an amateur blacksmith, the campaign introduces Epijoint's 'Move How You Feel' platform, brought to life in a film created by MOFA director Sam Holst.

Bullfrog assisted in creating the brand’s design system, website, and all campaign assets.

Epijoint is a new over-the-counter option to relieve mild joint pain and mild osteoarthritis symptoms. It is made with the world-exclusive ingredient Epiitalis, a plant seed oil extract high in fatty acids and patented for its anti-inflammatory effects and ability to support joint cartilage health.

The product is set to be launched in Australia, with the United States to follow closely.