Westfield has launched its 2024 Christmas campaign, 'Feels Like Christmas', which includes three films that portray real stories from the community about the magic of the festive season.

The films, titled 'Dasher the Daggy Reindeer', 'The First Slice', and 'Scissors-A-Gliding', are set to be promoted across Australia and New Zealand on various platforms including OOH, Radio, Spotify 3D Audio, Social, Online Video and the Westfield media ecosystem.

The campaign will also be amplified by an earned campaign that explores the wellbeing benefits of Christmas, adding another layer to the promotion of the festive season. Westfield worked with AKQA on the campaign, along with production company, Finch.

"Christmas is a time to feel - joy, togetherness, excitement and gratitude. Our Westfield campaign spotlights personal stories that feel universal, reminding us to soak up the moments that feel like magic and enjoy the festive fuzzies that make this season so meaningful," Amy Copley, Head of Marketing, Brand and Content, Scentre Group, said.

Chad Mackenzie, Chief Creative Officer, AKQA, also shared his thoughts on the campaign, "This campaign was an absolute treat to work on. Starting with real stories and honing in on moments that might seem small on the surface, but are powerfully emotive kick-starters of Christmas, helped take the storytelling to another level, along with the stunning craft from our production partners."