Progress has taken the wrappers off its latest offering, Progress Sitefinity 15 with generative AI (GenAI) support, enabling marketers to personalise content.

Sitefinity 15 also introduces no-code data connectivity via the Sitefinity Integration Hub. This feature allows seamless connection to top-tier MarTech platforms, creating unified customer profiles and eliminating the persistent issue of marketing data silos. The goal is to provide marketers with valuable customer insights and expedite the delivery of personalised experiences.

In addition, Sitefinity 15's GenAI capabilities are integrated directly into the content authoring interface, while a new no-code data integration platform allows for the aggregation of customer information from crucial business systems.

"With the Sitefinity15 release, we are excited to offer significant new digital marketing muscle for customers. New GenAI content authoring capabilities and scalable MarTech system integrations are game changers for ease of content creation and experience personalisation," Progress EVP & GM, Digital Experience, Loren Jarrett, said.

Sitefinity is a cloud-based, enterprise-grade CMS built on ASP.NET technology. It offers content management, personalisation, integrated core CDP capabilities, and decoupled architecture for multichannel content delivery. Sitefinity 15 also includes AI-assisted CDP capabilities and an AI-driven chatbot for faster onboarding.

Sitefinity15 is available as of November 7 2023.