ASX-listed tech firm, YPB Group Limited, has unveiled its latest offering, ConnectQR, a QR code generation and management solution.

The new product is designed to provide businesses with a range of analytics and data management tools, while also ensuring data security that complies with GDPR regulations. Importantly, all data managed by ConnectQR never leaves Australian territory, providing an additional layer of assurance for businesses and consumers alike.

"ConnectQR is designed to provide businesses with the ability to simply deliver direct-to-consumer communications, plus powerful management tools, while also providing surety to users that their data is being stored in Australia," said YPB Group Chief Operating Officer, Martin Ross.

"This focus on easy-to-use, encryption and consumer data protection are a major point of differentiation for ConnectQR in the rapidly growing self-service QR code generation and management space and something our clients can promote as part of their engagement strategy with consumers."

The connectQR platform allows businesses to select the product that fits their needs and tailor the technology to their specific requirements, saving time and money by eliminating the need to engage with app or software developers or digital marketing agencies.

YPB Group CEO, John Houston, said: "We saw an amazing uptake of QR codes following the pandemic and realised that our well-established Connect™ platform (which has generated 250 million codes to date) was ideally placed to take the Company into the QR management market but with sophisticated QR analytic abilities learned from our 7-year pedigree in the QR code industry."

YPB's technical team has been focused on this launch for much of 2023

"I am very proud of their delivery of what I believe is an exciting new opportunity for the Company," added Houston.