The Media Federation of Australia (MFA) has launched the 2024 MFA Awards, marking the 25th anniversary of the event.

Open to MFA member media agencies, clients, and media owners, the awards aim to showcase work that aligns with the industry's 'We Are The Changers' purpose, demonstrating best-practice media thinking and long-term business growth for clients.

The Seven Network continues its role as the Grand Prix Sponsor for the 15th consecutive year. The MFA Awards will be celebrated with a black-tie gala dinner at the White Bay Cruise Terminal in Sydney on 19 September 2024.

The judging process for the MFA Awards involves independent auditing, blind voting, and proof of media contribution. The industry-wide conference, MFA EX, will be held in Melbourne on 5 September and in Sydney on 19 September, leading into the awards. Entries for the MFA Awards are open until 3 May 2024.

The NGEN Award, aimed at young media executives with less than five years’ experience, will issue a separate call for entries in June. Nominations for judges are being accepted from industry professionals with a minimum of 10 years’ experience.

MFA Awards Co-Chairs Sophie Price and Chris Colter said: "Celebrating the 25th anniversary of the MFA Awards is an important reminder of the value of this awards program, the only awards in our industry with a focus on the craft of media and media effectiveness in the work we do for clients. With categories ranging from Business Impact to Long-term Results, as well as media innovation and an ESG Award, our purpose it to recognise and champion thinking that achieves positive change and long-lasting business results for clients."

Sponsors for the 2024 MFA Awards and MFA EX include Seven (Grand Prix), Meta, OMA, SBS (Platinum Sponsors), and Ad Standards, OzTAM, Foxtel Media (Gold Sponsors). The MFA, a non-profit organisation established in 1997, represents over 90% of all media billings placed by media agencies in Australia.