Independent agency, Digital Minds Group, has been selected to manage the Paid Digital Media and SEO for OneMusic, a joint licensing initiative of APRA AMCOS and PPCA.

OneMusic licenses the public performance of musical works and sound recordings in Australia, with royalties from the license fees collected being paid to Australian and global music creators who own the music in OneMusic’s repertoire.

"Digital continues to be at the core of our business focus and prioritisation for OneMusic in a complex and ever-changing landscape. We were impressed by the demonstrated track record and metric-based approach Digital Minds Group demonstrated and we're excited to embark on this partnership together and drive growth and scale for the benefit of our music creators," said Kirsty Davison, Chief Marketing Officer for APRA AMCOS.

Lija Wilson, General Manager at Digital Minds Group, also expressed enthusiasm for the new partnership. "This is a fascinating opportunity and category and we feel very privileged to have been awarded this opportunity to support the OneMusic team on this next phase of growth and diversification through our specialisations across SEO, Paid Digital Media and Performance Creative," she said.