Outdoor company QMS has secured a new agreement with the Australian Turf Club following a competitive tender. The agreement will take effect on 3 June 2024 and covers six locations at Sydney's Rosehill Gardens Racecourse.

QMS will digitise the six locations, which include two double-sided monopoles and a double-sided overbridge on James Ruse Drive. The new digital locations at Rosehill Gardens, situated between Parramatta and Sydney Olympic Park, will provide advertisers access to the western Sydney growth corridor.

"QMS is thrilled to be working with the Australian Turf Club for the first time. Rosehill Gardens Racecourse is a vibrant lifestyle and entertainment destination, and these new premium digital billboards will further enhance our expanding Sydney network, allowing advertisers to gain even greater reach of a growing and influential western Sydney audience," said QMS Chief Operating Officer, Sara Lappage.

Rosehill Gardens is a key growth corridor and a premier entertainment destination in Sydney, hosting 25 race meetings each year and attracting thousands of visitors. The new agreement is part of QMS' ongoing strategic expansion of its NSW network, which includes the City of Sydney premium digital street furniture network.

Australian Turf Club Head of Commercial, Donna Forbes, said: "QMS has a proven track record of market-leading digital innovation, bringing data and technology together to deliver audience led insights that deliver real results. We know they will be a great partner and will make a significant impact on our business. We’re looking forward to working closely with the team at QMS to develop new opportunities for these key locations at one of the greatest racecourses in Australia."

In the past year, QMS has added more than 10 new billboard locations in Sydney, including a long-term contract for the Australian Rail Track Corporation's out of home assets in Sydney. QMS is also the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games and the Milan-Cortina 2026 Olympic Winter Games.