By 2025 former Denstu ANZ CEO Simon Ryan figures two communications holding companies will be gone from the Australian market, a huge shift to “brand commerce” will be well underway - where every brand engagement with a consumer carries an opportunity to buy - and RyanCap will be aligned with either a private equity play, a public listing or another strategic equity partner. 

“We’ve got to be sensible and focus on what clients need and want,” he says. “Some local and international companies won’t survive the next two years.”