Hair loss treatment company, The Hairy Pill, has appointed iD Collective to its agency roster, selecting its digital and creative teams for a new nation-wide campaign.

The campaign features four characters - Mike's Curls, Brad's Bowl Cut, Rebecca's Bangs, and Marie's Messy Bun - and aims to depict the characters living their best lives due to their fabulous hair. The campaign includes a series of 30-second video clips focused on each character, with the tagline 'Grow on with The Hairy Pill'.

The campaign is live across TV, social and digital platforms, with production undertaken by One House. iD Collective will also be supporting the online-only brand's digital growth.

"We are thrilled to welcome The Hairy Pill into the iD family with an exciting, engaging campaign such as 'Grow On'," said Alex Pavone, iD Collective's head of digital and creative. "Working with The Hairy Pill has been extremely rewarding, developing their original brief of social assets into a much larger-scale campaign with our creative strategy teams to ensure brand relevancy, brand consideration and conversion."

The Hairy Pill, a product designed to help with hair loss, was developed by Australian dermatologist, Professor Rodney Sinclair. The product is available via online prescriptions.