Nine's The Sydney Morning Herald (SMH) and The Age have unveiled a new campaign highlighting the breadth of journalism featured within the mastheads.

The campaign, titled 'All Yours', was developed in collaboration with Publicis Worldwide Australia and Taxi Film productions, with direction by Tristan Houghton, a Yindjibarndi man from the Pilbara region of WA.

"While our mastheads continue to be the destination of choice for trusted, quality journalism and investigations, 'All Yours' celebrates the wider range of engaging content that readers are seeking out, and encourages them to discover more with us. Our journalists are driven to deliver the best, extending beyond traditional news — to the way we live-blog the Taylor Swift tour or provide access to the country's best recipes and reviews with Good Food, we're passionate about enriching the news experience," said Tory Maguire, Managing Director - Publishing.

Launched in Sydney and Melbourne, the work is spearheaded by a TVC that showcases a variety of content from the mastheads, with a focus on sport, puzzles, Good Food and Traveller, alongside some familiar faces in investigative reporters Kate McClymont and Nick McKenzie, as well as celebrity chef Adam Liaw.

It comes in response to research indicating audiences want more than just news from their subscriptions.

"We recognise that our readers want to immerse themselves in content they enjoy anywhere, anytime. We're excited to bring this to life creatively, showcasing the engaging experience readers can expect as we continue to invest in new ways to bring quality journalism and exciting content to our audiences," said Vera Straubinger, Head of Brand and Acquisition for Publishing.

The 'All Yours' campaign will be visible across broadcast TV and BVOD, cinema, OOH, transit, retail, print and social, as well as Spotify, LiSTNR and Nine podcasts over the next eight weeks.