Australian burger chain, Grill'd, has launched a new campaign ahead of a big weekend of AFL in Adelaide.

The campaign poses the question of which burger elite athletes, like footballers, would choose, playing into the brand's commitment to healthy food. According to the brand's claims, Grill'd burgers are 100% natural, high in protein and fibre, and provide at least seven essential vitamins and minerals.

"We know that footballers and professional athletes absolutely love Grill'd, not only because out burgers are delicious, but because of our superior nutritional benefits," said Grill'd chief marketing officer, Julian Dunne.

The campaign will be displayed in large format, targeted Out-Of-Home (OOH) media across Adelaide's Central Business District.

"Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this," said Dunne.