Australian company Komosion is broadening its service portfolio to include a Marketing Operations service, expansion which follows the recent appointment of Sue Johnson as General Manager.

Johnson, with her 20 years of marketing operations experience, is expected to drive the new service offering that can either supplement existing marketing teams or take on full responsibility for marketing operations, providing a tailored solution to meet business objectives.

Johnson's experience includes driving results for brands such as Flight Centre in Australia and overseas, as well as Spicers Retreats. Komosion, with a 15-year track record, has delivered customer strategy, experience design, and digital enablement projects for brands and organisations including News Corporation, David Jones, Tabcorp, Nestlé, ANZ, Sydney Opera House, Flight Centre, Accor Hotels, InterContinental Hotels Group, and numerous universities and government agencies.

The core components of the Marketing Operations Service include Marketing Plan Development, Search Engine Optimisation, Content Management, Campaign Management, Marketing Automation, and Analytics & Reporting. This expansion is part of Komosion's ongoing efforts to enhance its AI and machine learning capabilities.

John O’Neill, Komosion’s Founder, quoted Johnson's approach to the new service, “Thinking about her needs as a client, Sue coined the phrase ‘Less Hassle and More Hustle. We liked it so much, we’re going to make it our headline promise.

“This felt like a natural extension of Komosion’s offering which has seen us deliver major customer strategy, experience design and digital enablement projects for more than 15 years to iconic brands and leading organisations in the Australian marketplace.”

Johnson emphasised the client-centric approach of the new service. “Our job is to provide our clients with the tools and expertise they need to efficiently operationalise their marketing activities. Our success is tied to their success - not time-based billings. It’s the grunt work of making sure you’re getting value for money when you’re spending on marketing by bringing that expert eye that links the business plan to the marketing function.”

Komosion offers three ways of working with clients: Supplement Your Team, Provide a Team, and Insource Your Team. It also provides different pricing models: Retainer-Based Pricing, Project-Based Pricing, and Performance-Based Pricing.