Social commerce platform, Flip, has received a US$50 million investment from marketing platform, AppLovin, as part of its US$144 million Series C funding round.

The investment makes way for a new partnership that will see Flip relaunch its marketing platform using AppLovin's AXON technology, extending its audience network to AppLovin's 1.4 billion daily active users (DAUs).

AppLovin's AXON technology, launched in 2023, has helped advertisers achieve more scale at higher performance across AppLovin's network. Flip brands will now utilise the AI advertising engine via AXON Connect, allowing them to reach more customers in measurable ways with higher returns on the Flip platform.

"We have seen the significant impact AXON makes on campaign performance as brands see stronger return on investment. With AXON powering Flip's ads, the Flip consumer will find more products to purchase. Likewise, brands on Flip will be positioned to drive significantly more sales," said Co-founder and CEO of AppLovin, Adam Foroughi.

Flip's funding round was led by Streamlined Ventures with participation from previous investors Mubadala Capital and WestCap, and AppLovin as a new investor. The company's pre-money valuation is $1.05 billion. Flip recently launched its MagicOS ads manager and plans to launch advertising powered by AXON.

"With the recent launch of our MagicOS ads manager, and now the upcoming launch of our advertising powered by AXON, we are confident we can help tens of thousands of brands find the right customer profitably," said CEO of Flip, Noor Agha.