Coca-Cola has launched its digital-first global music platform, Coke Studio, in Australia and New Zealand, giving music fans an opportunity to have an Access All Areas (AAA) pass to follow the journey of the three artists creating a new tune and music video.

The first season of Coke Studio Australia and New Zealand will feature Australian singer, songwriter and record producer Tones And I, fellow Aussie artist Young Franco, and New Zealand artist CHAII.

The platform launched locally on 4th April at UNSW Sydney, with a surprise performance by Tones And I. The event also featured an AI experience, with the Coke Studio AI Photo Booth which allowed consumers to get their photo taken inside a Coke Studio space, where AI digitally altered their photos and created a unique and personalised Coke Studio album cover.

"Coke Studio is a proven global platform that we are proud to bring to the ANZ market. We always look for ways to engage our consumers, and Coke Studio has done just that all over the world, bringing different fan communities together. Coke Studio brings new experiences to fans through the release of unique collisions and new music," said Coca-Cola South Pacific Senior Director of Marketing, Kate Miller.

The first ANZ collaboration is set to create a track accompanied by a music video, which will be performed live on stage in Sydney when it is complete and will be available on all music streaming platforms and YouTube. Tones And I is collaborating with music video director, Gabe Gasparinatos, visual designer, Serwah Attafuah, choreographer, Kristen Dodgen, and stylist, Erik Yvon, for the first time for this track.

"This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration - we have lots more exciting things to come. From giving emerging talent opportunities to collaborate with household names to mixing different genres together. We will also give fans behind the scenes content via our Coke Hub," said Miller.

Coke Studio was first launched by Coca-Cola in 2008 and has been active in 53 markets worldwide before launching globally in 2022.