Red Rock Deli has teamed up with multi-platinum, ARIA-awarded act, Pnau, to create a new single for the brand's 'Awaken Your Senses' campaign. The song, composed using remixed samples of Red Rock Deli's signature ingredients, such as a chilli 'clap', lime 'synth', sour cream 'tambourine' and chip crunch 'hi-hats', aims to place the brand at the intersection of art, music and culture.

"Red Rock Deli is a brand that is constantly pushing the boundaries of complex and layered flavour. We believe in offering more than just a tasty chip, an experience that will awaken your senses and make life more rich, interesting and textured," said Vandita Pandey, Chief Marketing Officer ANZ Snacks & Beverages, PepsiCo. She added that partnering with an artist like Pnau brings this message to life in an exciting new way.

The process of creating the song was captured in collaboration with Revolver / Glue Society, Rumble, and Level Two Music. The campaign will be live from March across Meta, TikTok, YouTube, OOH and Spotify. A four-minute track 'All Your Energy', was also released by Pnau via Spotify and Apple music.

"Working with Red Rock Deli on ‘All Your Energy’ has been an interesting space for us to play in. The fusion of music and food is something we haven’t done before, and it set a new challenge for us," said Nick Littlemore from Pnau.

The campaign was developed by Special Group, with film production by Revolver and music supervision by Level Two. "Red Rock Deli have always been an experimental brand, whether in their advertising or their flavours. This campaign elevates that experimentation into culture, art and music, for everyone to enjoy," said Letizia Bozzolini & Justin Butler, Creative Directors, Special Group.

"Bringing together film, art, music and food to create something new is exactly the kind of project we at The Glue Society love. The chance to work with an iconic brand and band made the experience all the more rewarding," said Pete Baker, Director, Revolver / Glue Society.

Red Rock Deli, a brand under PepsiCo, aims to position itself at the intersection of art, music and culture with this campaign, offering a unique sensory experience that goes beyond the traditional snack.