Qatar Airways has unveiled a new 'AI Adventure' film as part of its fresh global campaign. This industry-first initiative uses advanced AI technology to allow viewers to place themselves within the film, effectively becoming the 'star'.

The AI technology adapts to the viewer's facial features and skin tone to create an accurate reflection of their appearance. Viewers can select from multiple scenes within the film to star in leading roles. The film can be viewed on the Qatar Airways website and YouTube channel.

"At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences," said Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer.

Qatar Airways Chief Commercial Officer, Thierry Antinori, added, "Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you."

It's part of an effort to demonstrate Qatar Airways' commitment to creating immersive experiences for its customers.

"With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable," said Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Babar Rahman.