Foxtel has recruited comedy duo Hamish and Andy as the faces of its Hubbl launch campaign, set to coincide with the national launch of the new product into the Australian market.

From March 10, Hubbl devices will be available for purchase nationally from Harvey Norman and JB Hi-Fi retail stores, as well as online via Hubbl.com.au.

Announced by Foxtel at its October Upfronts, the Hubbl entertainment system promises to combine local and global content, including premium entertainment and sports, video on demand (VOD), live channels, and internet access in a device that can be plugged into any TV. The service will also be available in the Hubbl Glass TV.

"With 18 global and local apps integrated into the experience, Hubbl will make streaming, searching between apps, watching and subscription management easy," Hubbl Executive Director, Dani Simpson, said. "We're excited to get Australians Hubbl'n from 10 March with a simplified TV and streaming experience."

The integrated media campaign will feature major placements across OOH, TV and digital.