9Travel and Today have collaborated to launch the 'Aussie Travel Trends Index', a comprehensive survey exploring the travel habits of Australians. The research, conducted by the Nine Audience Insights team, provides a unique perspective on the preferred travel destinations and spending habits of Australians.

Tasmania's Wineglass Bay was voted Australia's best beach, followed by Whitehaven Beach in Queensland, Hyams Beach in NSW, Noosa Beach, and Surfers Paradise. Interestingly, Sydney's iconic Bondi Beach only garnered 4% of the Nine audience's vote as the number one beach destination.

When it comes to domestic travel, Far North Queensland and Melbourne emerged as the most popular destinations for Nine audiences. On the international front, Europe was the top overseas holiday destination for Australians.

The survey also revealed that Australians are willing to spend up to $5,000 on a domestic holiday and up to $20,000 on an international trip. This insight into spending habits could prove valuable for commercial partners in the travel and tourism industry.

The Big Banana in Coffs Harbour was voted the number one 'Big Thing', followed by the Big Pineapple and the Big Merino. The Aussie Travel Trends Index also examined the best camping spots, top tourist destinations, Australia's favourite regional town, and the best honeymoon spot.

Director of Nine.com.au, Kerri Elstub, said: "The Aussie Travel Trends Index highlights all the very best things about our great country - as well as providing valuable insights for our commercial partners. We can tell you exactly how much our audience wants to spend and where".

Director of Morning Television, Steven Burling, said: "Today viewers are passionate travellers and they particularly love exploring Australia. I know they’ll be intrigued to see where their favourite destinations place on the Aussie Travel Trends Index."

The research findings will be presented on Today in a series of appearances by traveller and presenter Sami Lukis over the next ten weeks. This initiative offers a unique opportunity for audiences to compare their travel preferences with broader trends and for industry partners to gain valuable insights into the travel habits and preferences of Australians.