Adobe has confirmed Keith Eadie as its General Manager for the Asia Pacific (APAC) region. The regional chief will be responsible for leading Adobe's business across the APAC region, reporting directly to Stephen Frieder, Chief Revenue Officer, Adobe Enterprise.

Eadie joined Adobe nearly seven years ago through the acquisition of TubeMogul, where he served as Chief Marketing and Strategy Officer. Since then, he's Eadie has led several divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, he relocated to Singapore to lead International Product Marketing for Adobe's Digital Experience business. Most recently, Eadie led Digital Experience Strategy and GTM for APAC and Japan.

"Keith Eadie is a transformational business leader with a track record of driving success across teams and value to our customers. Under Keith’s leadership, I’m excited to see the APAC region continue to build on its strong growth trajectory," said Stephen Frieder, Chief Revenue Officer, Adobe Enterprise.

Eadie's appointment comes at a time when Adobe's products are expanding the Customer Experience Management (CXM) solutions that enterprises have relied on to bring data, content, and customer journeys together.

"As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers. I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth," said Eadie.