Yahoo Australia has announced the appointment of Maddie Basso as its new Head of Commercial. Basso, who brings over nine years of experience in the UK and Australian markets, will be responsible for leading Yahoo's overall commercial strategy in Australia.

Previously, Basso served as the Head of Sales for ANZ at Captify. In her new role, she will be driving the company’s commercial strategy across partners, resellers, and operations in the Australian market. Basso will lead a team of 15, focusing on enhancing growth in Yahoo’s joint business partnerships with agencies and advertisers.

Yahoo has also expanded its ad sales strategy and solutions teams with several new hires, including Christian Shead in Business Partnerships, Declan Dowd in Platform Solutions, and Francesca Tichon in Strategy.

Andrew Gilbert, Director of Commercial and Platforms at Yahoo said: "Maddie is an incredibly strong leader with a natural warmth that has helped her build and maintain deep relationships across our local industry from a standing start just a few years ago. Not only is she a fantastic business brain who will help our partners achieve their goals, she’s also a strong people leader who is going to add a lot of value to our team. We’re all incredibly excited to have Maddie on our team."

Basso said: “I’m over the moon to be joining the exceptional team at Yahoo. Not only do they have so many best-in-class tools for advertisers, they’ve also cultivated an exceptional culture that is the envy of so many businesses in the industry. I'm eager to help brands and agencies master this cutting edge tech in channels like CTV and Retail Media and as they look to navigate the ever-changing media landscape with confidence.”