The Seven Network has unveiled a series of senior appointments within its sales leadership team, with Georgie Nichols ascending to the role of National Sales Director, effective from 1 January 2024. Nichols will succeed Natalie Harvey, who has resigned from Seven to become Chief Revenue Officer at Mamamia.

Nichols, currently serving as Seven's NSW Sales Director, boasts over two decades of experience within the client, agency, and media publisher sectors in Australia and overseas. In her new role, she will report to Seven West Media Chief Revenue Officer Kurt Burnette and will be tasked with spearheading the network's total TV convergence and growth across capital city, regional, and BVOD markets.

"Natalie Harvey has made a remarkable contribution to Seven over the past eight years. Her passion for Seven, our clients, and our people will be missed," said Burnette. "I'm delighted to announce Georgie as our new National Sales Director. With a strong track record of delivering incredible results in her five years at Seven, she is an exceptional executive and perfectly placed to lead Australia's #1 total TV sales team."

Burnette's praise for Nichols was echoed by the newly appointed National Sales Director herself. "With significant changes happening across the industry, this is a transformational time for Seven," Nichols said. "As the leader in converged trading across TV and digital video, backed by our exceptional content slate, growth in digital sports rights, and market-leading digital product - all soon to be powered by our new trading platform Phoenix - it is an exciting time to be leading our incredible sales team."

In addition to Nichols' appointment, Seven has also promoted Dan Sinfield from Group Business Director to NSW Sales Director. Meanwhile, Seven's Victorian Sales Director Peter Charles will take on the additional role of Head of National Independent Agencies and Direct. Katie Finney, 7RED Director, will now report directly to Burnette.