Havas Red, a prominent PR, social and experiential consultancy, is donning pink this October in support of breast cancer awareness and will hold several events, rebrand to Havas Pink across all communications, and coordinate initiatives to raise funds and awareness.

These month-long efforts are in support of its long-standing client partners: the National Breast Cancer Foundation (NBCF), Siemens Healthineers, and leading oncology pharmaceutical companies.

James Wright, Global CEO of Havas Red and CEO of Havas Creative Network Australia, stated, "As a leading PR, social and experiential agency, Havas Red has a proud history of making a meaningful difference to Australian audiences through our clients, partners, and own community initiatives by challenging the status quo and creative purpose driven change. Our agency has been proudly supporting the cause for over a decade, as it is very close to our hearts."

The incidence of breast cancer continues to rise, with 1 in 7 women and approximately 1 in 550 men expected to be diagnosed in their lifetime. NBCF, which funds life-changing breast cancer research with money raised entirely by the Australian public and corporate partners, is marking its 30th anniversary this year.

"The National Breast Cancer Foundation’s focus on realising its vision of Zero Deaths from breast cancer is as important as ever. We want to ensure that a diagnosis of breast cancer doesn’t lead to a death and research is key to achieving this," said Associate Professor Cleola Anderiesz, CEO of the National Breast Cancer Foundation.

Havas Pink is part of the Havas PR Global Collective, which comprises approximately 70+ agencies around the world and more than 22,000 employees. The initiative is a testament to the agency's commitment to meaningful projects that impact both their team and the broader community.

"As an agency, we thrive on working on meaningful projects that have a personal impact on our team and the broader community," said Nicole Phillips, Managing Partner – Health and Wellness, Havas Red. "Havas Red has been a long-time partner with the National Breast Cancer Foundation. Our team continues to provide ongoing communications counsel including campaign development and earned and social media support, from championing the latest breast cancer research and sharing the lived experience of women and men impacted by breast cancer.

"This year for breast cancer awareness month, we’re excited to launch our integrated campaign – ‘Together let’s make Zero Deaths from breast cancer possible,’ through owned, earned, digital and OOH channels."