Integrated global digital marketing firm, Jellyfish, has secured the global media, creative, data and technology account for Metagenics, a global vitamin and supplement business operating in Australia, sliding the account out from incumbent, R/GA.

Metagenics said it selected Jellyfish after an extensive pitch process and was drawn to the agency's expertise across media, creative, data and technology. Jellyfish will leverage their suite of proprietary technology on a global scale for Metagenics.

"Jellyfish's unparalleled expertise in navigating the complex currents of global media stood out to us. Their innovative approach aligns perfectly with our vision for expanding our brand's reach and impact," Metagenics, Global CMO Sophie Rasmussen, said. "We're confident that partnering with Jellyfish will not only elevate our presence in the market but also drive meaningful connections with our audience worldwide."

Chief Solutions Officer at Jellyfish, Will Heins, saw Metagenics as a forward-thinking brand at the forefront of its industry.

"Metagenics is poised to disrupt the market, making them an ideal match for Jellyfish. This partnership presents an exciting opportunity to demonstrate the profound impact of strategic media planning in the health and wellness sector," he said. "With a shared dedication to innovation and excellence, we are ready to empower individuals worldwide to prioritise their well-being. Working alongside their exceptionally talented team is both an honour and a delight."

Established in 2005, Jellyfish boasts nearly 2,000 employees across 38 offices worldwide. Their client roster includes Google, Netflix, Amazon, Bissell, and Uber. They hold expertise and certifications across Google Marketing Platforms, Google Cloud, Salesforce, Amazon, and Meta.