CX Lavender has appointed Boston Consulting Group's Kim Verbrugghe as its new Chief Strategy Officer.

Verbrugghe brings a wealth of experience to the role, having previously worked as General Manager, Venture and Strategic Design at the consulting business. She has also built high-growth strategy departments at independent agency Deepend and Enero Group’s Orchard.

In her new role, Verbrugghe will lead the evolution of CX Lavender's strategic capability, overseeing all research, brand, comms and experience planning across the agency. She will also join CX Lavender’s leadership team.

"Kim’s unique mix of comms, digital, product, venturing and consultancy experience means she’s perfectly positioned to design the future of our strategic offering," said Adam Washington, CEO of CX Lavender. "Increasing pressures on C-suite to stay competitive in a tough market means we need to consider different ways of delivering value, either through traditional marketing methods or through innovation, experimentation or growth marketing."

Verbrugghe added: "The energy, opportunity and creativity of agencies has always been in my blood, but there’s much we can learn from the consulting and start-up world, and the capabilities needed to deliver outsized returns for our client partners. The opportunity to join an agency that works across the whole funnel and shows such commercial customer-centricity was too good to resist."

CX Lavender's client roster includes Westpac, National Broadband Network, Stockland, Audi, InterHealthcare, BlueScope and American Express.