The Australian Influencer Marketing Council (AiMCO) has revealed its Guiding Council for 2024. The council, which was formed in 2019, includes five new members and five returning members. The remaining eight members will be up for re-election in 2025. The Guiding Council oversees the strategy and direction for AiMCO and its initiatives.

Members of the council were chosen through a competitive voting process via a member-only survey. The new council members include Alexis Whelan from Kinesso, Drew Collins from Edelman, Nicole Foster from Tourism Australia, Stephanie Pearson from OMG Group, and Stephanie Scicchitano from Born Bred Talent.

The returning council members are Anthony Richardson from Q-83, Natalie Giddings from Hoozu, Sam Kelly from Hello Social, Sarah Letts from Totally Awesome, and Tegan Boorman from Social Law Co.

Chairperson of Social Law Co., Tegan Boorman (pictured), expressed her delight at being re-elected to the Guiding Council and continuing as chair for another year.

"I look forward to working with the refreshed Guiding Council as we continue to guide the industry body through the establishment and implementation of best practice in influencer marketing, in what is a pivotal time for the industry," she said.

Foster, a Councillor and Tourism Australia acting GM of Global PR, Content and Social, also shared her excitement about being part of AiMCO’s Guiding Council.

"It is an honour to be part of AiMCO’s Guiding Council, responsible for helping drive the direction of the organisation over the next few years. Influencers and creators continue to drive effective results for brands and I am excited to be part of the evolution of the Australian influencer marketing industry, while also providing critical education opportunities and setting industry standards," she said.

Patrick Whitnall, AiMCO Managing Director, highlighted the importance of the Guiding Council as AiMCO membership continues to grow.

"As AiMCO membership continues to grow, our Guiding Council is more critical than ever in helping to drive our overall agenda. I’m excited by the 2024 council - it’s a refreshed, vibrant team of passionate influencer marketing advocates, and I look forward to working closely with them as we continue to elevate influencer marketing best practice."

The council members due for re-election in 2025 are Sonja Stindl from Amplify, Lucy Ronald from Fabulate, Jamie Taylor from Havas Media, Detch Singh from Hypetap, Hannah McElhinney from Snack Drawer, Sharyn Smith from Social Soup, Steve Wright from Vamp, and Shivani Maharaj from Wavemaker.

The appointments are effective immediately.