iProspect, a leading digital marketing agency, has been appointed by business management platform MYOB as its SME media agency of record. This appointment comes on the heels of iProspect's recent global account win for eBay and its recognition as one of Australia and New Zealand’s top businesses in workplace policy and best practice.

The agency will be responsible for supporting MYOB with media strategy, channel planning, digital consulting, and media buying. This partnership is expected to bolster MYOB's presence in the ultra-dynamic media landscape, particularly within the SME ecosystem.

"We started working with MYOB on a project basis and it has been immensely rewarding to see that turn into a longer-term relationship in which we can partner with MYOB to support accelerated growth," said Marcelle Gomez, iProspect Managing Director.

iProspect has been making waves recently, not only in Australia and New Zealand but also on a global scale. The agency was recognised as one of the best businesses in workplace policy and best practice, ranking 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category. Furthermore, iProspect was named the Google Honours Online Sales Premier Partner of the Year 2023.

Globally, iProspect was recognised as the highest growth network according to RECMA Diagnostics 2024 bi-annual report. The agency's client portfolio includes prominent brands such as Air New Zealand, William Grant & Sons, Kathmandu, and Kering.

"Achieving the right channel mix is a living, breathing program of work in this ultra dynamic media landscape, so we are delighted to have engaged with such a solid and complementary partner in iProspect. Harnessing intelligence to ensure our campaigns are always bang on target is a big priority. iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem and we look forward to exploring where this partnership can take us," said Dean Chadwick, Chief Marketing Officer for MYOB.

MYOB is a leading business management platform in Australia and New Zealand, providing solutions to streamline key business workflows, from finance and inventory management to employee onboarding and payroll.