Ashleigh Carter has been appointed as the General Manager of Atomic 212° Sydney, effective immediately. Carter's journey with Atomic 212° began in 2014 when she joined the agency as Media Manager from MediaCom Australia. Her performance and dedication have seen her climb the ranks, with promotions to Media Director in 2015, Group Account Director in 2017, and Head of Client Services in 2022.

Atomic 212°, Australia's largest and fastest-growing independent media agency, has recently added a series of clients to its portfolio. These include Blue Scope, Great Wall Motors, BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen and UKG.

"Ash has been a key member of our team for the past decade and her leadership and dedication has played an enormous role in our journey to date. Ash has continuously delivered great results for our clients, our team and our business, and it's a real pleasure to see her take on this important new role. I'm looking forward to working with her to take our Sydney agency to even greater heights. Congratulations Ash on this well-deserved promotion," said Rory Heffernan, Atomic 212° National Managing Director.

Carter said, "I'm excited for the opportunity to expand my remit within Atomic 212° and support the continued growth and success of our people, our product and our clients' business results. I am inspired more than ever about our opportunity as the smarter, faster, more accountable media agency and look forward to building on the recent momentum over the next 12 months."