ACE Radio and LiSTNR have entered a new partnership that will make ACE's 21 radio stations available for streaming on the LiSTNR app. This partnership is expected to offer advertisers an additional 2 million-plus digital listening hours, expanding the reach of both platforms.

Southern Cross Austereo (SCA), the parent company of LiSTNR, already has an exclusive sales representation agreement with ACE Radio and its stations in Sydney, Melbourne, Brisbane, and regional NSW and Victoria. The new agreement, effective from 1 July 2024, will expand the existing relationship to include digital audience monetisation opportunities.

As part of the agreement, ACE will migrate its digital audience, including mobile and web listeners, to the LiSTNR platform. The addition of ACE's 21 stations is expected to increase the known LiSTNR audience base and first-party database, enhancing LiSTNR’s AdTech Hub capabilities and advertiser solutions.

SCA CEO, John Kelly, said: "We are thrilled to extend our already successful partnership with ACE Radio to now include the availability of the company’s 21 successful radio stations on LiSTNR, as well as extend our current sales representation agreement from AM/FM radio to now include all digital radio sales via the LiSTNR app and website. ACE’s online radio audience is significant with 2 million-plus digital listening hours per month across its network, supplementing LiSTNR’s almost 2 million signed-up user base, and confirms LiSTNR as a clear market leader in digital audio. We look forward to delivering a fantastic, personalised listening experience to ACE’s digital audio audience on the LiSTNR app and ensuring our advertising partners can now benefit even further from a larger audience base and known listener insights."

From 1 July 2024, all ACE marketing material will encourage consumers to listen via the LiSTNR app. The partnership expands SCA’s reach to 135 stations, offering advertisers the largest possible regional radio audience of 3.051 million. SCA’s combined regional and national audience now surpasses 9.859 million.

ACE Radio Chairman and owner, Rowly Paterson, said: "Partnering with LiSTNR is a significant step for ACE Radio as it allows us to enhance our digital presence and provide our listeners with a more personalised and engaging experience. By joining forces with LiSTNR, we are not only expanding our reach but also offering our advertisers unparalleled access to a larger and more diverse audience. This partnership aligns with our commitment to innovation and delivering value to both our listeners and advertisers."