The Outdoor Media Association (OMA) has crowned UberEATS' 'Get Almost Anything' campaign as the Grand Prix winner for the 2023 Creative Collection competition.

The competition, which has been run by the OMA since 2013, celebrates exceptional out-of-home campaigns each quarter, which are judged across categories including Big, Bold, and Bright; Best Use of Multi-Format; Best Use of Digital; Innovation in Out of Home; and Out of Home for Good.

A total of 135 campaigns were submitted for judging across 2023, with the overall Grand Prix winner chosen from 20 campaigns that had previously won in the quarterly Creative Collection competition. The Grand Prix guest judges for 2023 included Jane Burhop, Mario Lendvai, Mick Lakin, and Steve Bristow.

The UberEATS campaign, which was created with Special Australia, was selected for its its "iconic branding", according to OMA CEO Elizabeth McIntyre.

"The clever copy evokes an emotional response from the audience, and the vibrant green hue adds to its eye-catching allure. OOH is most effective when it's both simple and clever, and UberEATS has certainly mastered this art," she said.

Burhop said the campaign conveyed UberEAT's strong brand identity while "maintaining a dynamic and creative approach".

Lakin reiterated the campaign's recognisability, pointing to the "striking use" of UberEATS' trademark green and clever yet simple concept and execution.

Also judged on the day were the quarter four Creative Collection 2023 submissions, which included entries from Bishopp, Cartology, goa, GoTransit, JCDecaux, oOh!media, QMS, Revolution360, Scentre Group Brandspace, TorchMedia and VMO.

The guest judges for the quarter four competition included Burhop, along with Cartology Brand and Communications Manager, Annabelle Nielsen; Revo Fitness Marketing Manager, Flora Lolev; and LUMOS Chief of Design & Experience and Co-Founder, Jerry Yip.