iProspect has promoted Jason Smith to the newly created role of Head of Client Partnerships as the Dentsu media agency continues its transformation from a pure play digital performance agency to a fully integrated end-to-end media agency.

Smith, who has been with iProspect since the end of 2020, previously served as Client Partner. The newly created role is designed to bolster client excellence and growth across the agency.

According to iProspect’s Managing Director, Marcelle Gomez, "Jason has been an integral part of iProspect as we’ve been on our transformation journey from a pure play digital performance agency to a fully integrated end-to-end media agency," she said. "Promoting from within and being able to recognise our amazing people with real career pathways brings me joy and is an excellent proof point of our agency’s cultural values. It is a real demonstration of our EVP, where the ambitious accelerate the possible."

Smith said: "In a time marked by sweeping industry transformation, the imperative to collaborate closely with our clients has never been more pressing. I’m truly excited to embrace this new role, dedicated to forging additional pathways for delivering business impact to our clients, empowering their growth agendas."

iProspect clients include including MYOB, Air New Zealand, William Grant & Sons, Accor Hotels, Kathmandu, and Polestar.