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Market Voice

Sharp, Ritson and Nelson-Field are all right: attention is important, but relying on it in isolation could be hampering your campaign effectiveness – just look at premium display vs Facebook, BVOD vs YouTube

By Steve Weaver - Director of Research, ThinkPremiumDigital | Partner Content

16 October 2022 3 min read

By Steve Weaver - Director of Research, ThinkPremiumDigital | Partner Content

16 October 2022 3 min read

Market Voice

BVOD, SVOD, FAST channels: 17m Aussies watch TV every week - here’s why its cultural imprinting powers, our perception of others fuel consumer spend

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

By Lisa Squillace - National Sales Director, Paramount Australia & New Zealand | Partner Content

16 October 2022 2 min read

Industry Contributor

Look Sharp: We can't wait years for the US or UK to set attention standards; Australia should start its own attention body, now

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

News Plus

'Unfair market power': As Facebook cash evaporates, Nine calls on Albanese government to make TikTok, YouTube pay for news

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read

News Plus

Paramount Upfronts: Network 10 parent launches global tv streaming service Pluto in ad funded TV boom, bids for TV ecom budgets with Twitter deal, ignores TV ratings season, launches big shows in December

By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones

6 October 2022 4 min read

By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones -

6 October 2022 4 min read

News

‘Resilient’ ad market rose 6.2% in August - when taking out double digit decline in TV, BVOD post-Olympics

By Sam Buckingham-Jones - Deputy Editor

4 October 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

4 October 2022 3 min read

News Plus

Soaring video ad demand forces Foxtel to seek new inventory, Binge ad-funded streaming play as Netflix looms, Nine holds on Stan ad boycott

By Brendan Coyne - Editor

28 September 2022 2 min read

By Brendan Coyne - Editor

28 September 2022 2 min read

News

Early Canva, Car Next Door venture capital investor Investible leads $2.9m cap raise for Aussie adtech firm TRENDii

By Sam Buckingham-Jones - Deputy Editor

26 September 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

26 September 2022 3 min read

Industry Contributor

Foxtel media boss: Watchability will be the deciding factor of the streaming wars – and the new players may soon face the same ad stacking problems

By Mark Frain - CEO, Foxtel Media

18 September 2022 4 min read

By Mark Frain - CEO, Foxtel Media

18 September 2022 4 min read