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Market Voice

Linear TV is neither dead nor dying: But it needs to evolve faster than VOZ

By Andy Dixon - Head of Sales ANZ, Amobee

23 November 2020 3 min read

By Andy Dixon - Head of Sales ANZ, Amobee

23 November 2020 3 min read

Deep Dive

Koala CMO, DDB's Leif Stromnes: Brands to rebuild post-Covid Australia - investing in community will pay off big time

By Paul McIntyre - Executive Editor

18 November 2020 5 min read

By Paul McIntyre - Executive Editor

18 November 2020 5 min read

Industry Contributor

As brands create turmoil boycotting the US TV upfronts, the lesson for 2021 starts here

By Kurt Burnette, Chief Revenue Officer - Seven West Media

18 November 2020 3 min read

By Kurt Burnette, Chief Revenue Officer - Seven West Media

18 November 2020 3 min read

Market Voice

Exhausted consumer minds: re-blending comms, tech and targeting for more human results

By Jimmy Hyett - CEO - This Is Flow

1 November 2020 3 min read

By Jimmy Hyett - CEO - This Is Flow

1 November 2020 3 min read

Industry Contributor

What the ad world needs now is combined TV and digital love

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

Industry Contributor

We need to talk about TV: Integrate screens or watch results disintegrate

By Patrick Darcy, Chief Data and Technology Officer - Dentsu

7 October 2020 5 min read

By Patrick Darcy, Chief Data and Technology Officer - Dentsu

7 October 2020 5 min read

Deep Dive

As Coles shifts budget into 'people-based marketing', OMD says market will match Adobe, Nine's premium data play

By Paul McIntyre - Executive Editor

6 October 2020 4 min read

By Paul McIntyre - Executive Editor

6 October 2020 4 min read

News

New study to quantify the strength of advertising in premium media channels commissioned by Premium Content Alliance

By Press release - Premium Content Alliance

28 September 2020 2 min read

By Press release - Premium Content Alliance

28 September 2020 2 min read

Market Voice

Converged TV: Move faster, more flexibly across screens – or fall further behind your audience

By Stephanie Famolaro, Senior Director, Business Development ANZ - The Trade Desk

28 September 2020 3 min read

By Stephanie Famolaro, Senior Director, Business Development ANZ - The Trade Desk

28 September 2020 3 min read

Industry Contributor

Breaking silos: the volatile path to converged advertising platforms

By Mark Serhan, Senior Account Director

15 September 2020 3 min read

By Mark Serhan, Senior Account Director - Xandr

15 September 2020 3 min read