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Deep Dive

Deep Dive

Hardest hit from Covid, global out of home bosses eye programmatic spoils, digital budgets to boost recovery; WFH shifts overcooked

By Paul McIntyre - Executive Editor

4 August 2020 6 min read

By Paul McIntyre - Executive Editor

4 August 2020 6 min read

Deep Dive

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

Leader

Leader

Bass on the outside: Ex-IPG Mediabrands CEO says culture needs agencies, media people back in the office for magic; COVID to hurt media more than agencies

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

Industry Contributor

Industry Contributor

How many marketers does it take to sell a lightbulb?

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

Deep Dive

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Industry Contributor

Industry Contributor

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

Industry Contributor

Industry Contributor

Alternative advertising solutions urgently needed for the Open Web

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

Deep Dive

Deep Dive

Vodafone's former global media chief on in-housing, transparency and why programmatic is "ripe for regulation"

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

Deep Dive

Deep Dive

Pillow talk: Why ex-Grindr, Netflix CMO is wooing traditional media for growth as Koala’s new global marketer

By Paul McIntyre - Executive Editor

17 May 2020 5 min read

By Paul McIntyre - Executive Editor

17 May 2020 5 min read

Deep Dive

Deep Dive

Google's 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac's former digital media and tech boss

By Paul McIntyre - Executive Editor

10 May 2020 7 min read

By Paul McIntyre - Executive Editor

10 May 2020 7 min read