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Industry Contributor

Industry Contributor

Segmentation eats representation for breakfast: why Google might find virtue signalling over effectiveness ends badly

By Sergio Brodsky - Founder and Principal Consultant at Surge | Scholar, The Marketing Academy

14 March 2022 4 min read

By Sergio Brodsky - Founder and Principal Consultant at Surge | Scholar, The Marketing Academy

14 March 2022 4 min read

Market Voice

Market Voice

Digital now drives near 60% of total Out-of-Home revenues, but the industry’s still analogue: To grow faster, we must evolve

By Max Eburne - Chief Commercial Officer, JCDecaux | Partner Content

22 February 2022 4 min read

By Max Eburne - Chief Commercial Officer, JCDecaux | Partner Content

22 February 2022 4 min read

News

By Sam Buckingham-Jones - Deputy Editor

25 January 2022 4 min read

Deep Dive

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

By Danielle Long - Contributing Editor

14 September 2021 7 min read

News Plus

News Plus

ARN’s Ciaran Davis eyes OOH buy, and other deals, in bid for scale beyond radio

By Sam Buckingham-Jones - Senior Writer

12 August 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

12 August 2021 4 min read

Market Voice

Market Voice

2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

News Plus

News Plus

Pepsi adopts new custom built media agency model as OMG retains account

By Josh McDonnell - Senior Writer

12 July 2021 2 min read

By Josh McDonnell - Senior Writer

12 July 2021 2 min read

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