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Leader

Ex-Red Rooster CEO, now Starcom boss, talks client politics, martech silos and why advertising still works - really.

By Paul McIntyre and Josh McDonell

9 March 2020 3 min read

By Paul McIntyre and Josh McDonell - Mi3

9 March 2020 3 min read

Deep Dive

Anthony Fitzgerald, Prof. Karen Nelson-Field on the ad impressions "currency crisis" and faltering advertising attention

By Paul McIntyre - Executive Editor

2 February 2020 6 min read

By Paul McIntyre - Executive Editor

2 February 2020 6 min read

Leader

Australia’s “horrific” tall poppy syndrome is killing marketing; CMOs, agencies more “adversarial” than US, UK

By Paul McIntyre - Executive Editor

24 November 2019 7 min read

By Paul McIntyre - Executive Editor

24 November 2019 7 min read

Leader

Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing ad loads and why it matters to marketers

By Paul McIntyre - Executive Editor

4 November 2019 5 min read

By Paul McIntyre - Executive Editor

4 November 2019 5 min read

Opinion

Media agency sector shutdown: good start, more effectiveness for 2020 agenda?

By Paul McIntyre - Executive Editor

21 October 2019 4 min read

By Paul McIntyre - Executive Editor

21 October 2019 4 min read

Industry Contributor

Excessive agency profits in current fee model are wildly wrong

By Priya Patel, Managing Director

19 August 2019

By Priya Patel, Managing Director - DDB

19 August 2019

Industry Contributor

AI is hitting the boardroom - why and what next for marketing?

By Amanda Johnston-Pell, CMO, - IBM Australia, New Zealand & India

19 August 2019

By Amanda Johnston-Pell, CMO, - IBM Australia, New Zealand & India

19 August 2019

Industry Contributor

P&G slashes adspend by $350m after cutting 'waste' and agency fees

By Paul McIntyre - Executive editor

12 August 2019 3 min read

By Paul McIntyre - Executive editor

12 August 2019 3 min read

The Deep Dive

How Virgin set a new benchmark for agency reviews, transparency and procurement

By Paul McIntyre - Executive Editor

11 August 2019 5 min read

By Paul McIntyre - Executive Editor

11 August 2019 5 min read

Industry Contributor

What can save the agency model?

By Nic Christensen - Head of Corporate Affairs - Nine

5 August 2019 4 min read

By Nic Christensen - Head of Corporate Affairs - Nine

5 August 2019 4 min read