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Industry Contributor

Industry Contributor

Cutting ad budgets in a downturn is a mistake. An expensive one

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

Opinion

Opinion

SMI ad market growth grim as '08 GFC - we need a plan.

By Neil Shoebridge - Partner - SKMG

23 September 2019 5 min read

By Neil Shoebridge - Partner - SKMG

23 September 2019 5 min read

Industry Contributor

Industry Contributor

The next year for marketers, media and agencies is rather bleak...unless

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

26 August 2019 2 min read

Industry Contributor

Industry Contributor

UK's biggest post-war ad campaign aside, there's a global Brexit fallout coming for marketing - Australia too

By Nicola Lewis, Chief Investment Officer - GroupM

19 August 2019 2 min read

By Nicola Lewis, Chief Investment Officer - GroupM

19 August 2019 2 min read

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