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Industry Contributor

Connected TV: Any impression served to non-human traffic is worthless to an advertiser, so let's stop it now

By Dylan Dharmadasa, Head of Product and Operations - Finecast

21 October 2020 4 min read

By Dylan Dharmadasa, Head of Product and Operations - Finecast

21 October 2020 4 min read

Market Voice

Putting the aah into ooh: How programmatic is dialling up Outdoor’s wow factor

By Braden Clarke - Director - Programmatic Outdoor, VMO

19 October 2020 2 min read

By Braden Clarke - Director - Programmatic Outdoor, VMO

19 October 2020 2 min read

Industry Contributor

Big data versus bad data: Here’s why we’re not in the midst of a subprime data crisis

By Ben Willee, General Manager - Spinach Advertising

14 October 2020 2 min read

By Ben Willee, General Manager - Spinach Advertising

14 October 2020 2 min read

Industry Contributor

Web browsers vs new independent gatekeepers: the emerging ad challenge

By Colin Barnard, Commercial Director - Criteo ANZ

30 September 2020 2 min read

By Colin Barnard, Commercial Director - Criteo ANZ

30 September 2020 2 min read

Deep Dive

'Pitchpalooza 2020': Marketers hunt for data-driven agencies, COVID cost savings as $500 million up for grabs

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

By Josh McDonnell - Senior Writer

29 September 2020 6 min read

Market Voice

Converged TV: Move faster, more flexibly across screens – or fall further behind your audience

By Stephanie Famolaro, Senior Director, Business Development ANZ - The Trade Desk

28 September 2020 3 min read

By Stephanie Famolaro, Senior Director, Business Development ANZ - The Trade Desk

28 September 2020 3 min read

Industry Contributor

Breaking silos: the volatile path to converged advertising platforms

By Mark Serhan, Senior Account Director

15 September 2020 3 min read

By Mark Serhan, Senior Account Director - Xandr

15 September 2020 3 min read

News

In-app marketplace AdColony signs exclusive deal with WPP-backed gaming ad platform Anzu

By Press release - AdColony

14 September 2020 2 min read

By Press release - AdColony

14 September 2020 2 min read

Industry Contributor

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

31 August 2020 5 min read

By Willem Paling, Director of Customer & Growth Analytics - IAG

31 August 2020 5 min read

Market Voice

Stealing the show: As TV goes digital, will linear or digital trading methods and metrics prevail?

By - Amobee

31 August 2020 7 min read

By - Amobee

31 August 2020 7 min read