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News Analysis

The VOZ crunch: do video and TV buying teams converge, collide or compete?

By Josh McDonnell - Senior Writer

27 January 2020 4 min read

By Josh McDonnell - Senior Writer

27 January 2020 4 min read

Industry Contributor

Independents Day - industry flux and upheaval a global opportunity

By Brett Dawson, CEO - Bohemia

27 January 2020 2 min read

By Brett Dawson, CEO - Bohemia

27 January 2020 2 min read

Deep Dive

Cheat Sheet II: Marketing & Media science - why CFOs like 'ESOV' and the latest thinking on the 'attention economy'

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

Deep Dive

Cheat Sheet I: Why you don't have to read Byron Sharp, Binet & Field, BJ Fogg, Daniel Kahneman et al to keep up with leading marketing and media science and effectiveness

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

By Paul McIntyre - Executive Editor

20 January 2020 6 min read

Industry Contributor

Personalisation: the most important marketing trend of the century?

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read

By Ben Willee, GM and Media Director - Spinach Advertising

15 January 2020 2 min read

Industry Contributor

We need more marketers with data science skills - right now

By Suryabala Shenbagamurthy, Performance Manager - Ikon Communications

13 January 2020 2 min read

By Suryabala Shenbagamurthy, Performance Manager - Ikon Communications

13 January 2020 2 min read

News

Val Morgan unveils programmatic DOOH, CineTAM Live and publishing platform

By Media release - Val Morgan

21 November 2019 2 min read

By Media release - Val Morgan

21 November 2019 2 min read

Industry Contributor

All marketing is performance marketing: the key is making it less rubbish

By Brett Dawson, CEO - Bohemia

18 November 2019 3 min read

By Brett Dawson, CEO - Bohemia

18 November 2019 3 min read

Market Voice

How media - and marketers - can ignite ‘Smart Cities’ mega trend

By Noel Cook - Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4 min read

By Noel Cook - Chief Commercial & Operations Officer, oOh! Media

17 November 2019 4 min read

The Deep Dive

Maccas bullish on media, lifts spending, doubles media ROI, discovers creative accounts for up to 70%

By Paul McIntyre - Executive Editor

4 November 2019 6 min read

By Paul McIntyre - Executive Editor

4 November 2019 6 min read