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Market Voice

Market Voice

Full funnel marketing metrics are back: Intuit Quickbooks marketing chief Jane Merrick invests in advanced analytics to drive sharper sales measurement, optimisation, acquisition and fuel next phase of growth

By Mutinex (formerly known as Mutiny) | Partner Content

13 November 2022 3 min read

By Mutinex (formerly known as Mutiny) | Partner Content -

13 November 2022 3 min read

Opinion

Opinion

Radical rewiring: Dentsu’s ‘hybrid’ agency-consulting model unpacked: brave, brash, beautiful or busted?

By Paul McIntyre - Executive Editor

7 November 2022 6 min read

By Paul McIntyre - Executive Editor

7 November 2022 6 min read

News Plus

News Plus

Effies return: Uber Eats takes out top advertiser effectiveness awards, Suncorp, Beam Suntory, Minderoo Foundation land gold, The Monkeys win Effective Agency of the Year but top marketers warn of 2023 budget impact from highest inflation in 40 years

By Paul McIntyre - Executive Editor

19 October 2022 5 min read

By Paul McIntyre - Executive Editor

19 October 2022 5 min read

News

News

Table stakes: All Australia and New Zealand's Cannes brand and agency winners in one place

By Staff Writer

23 June 2022 2 min read

By Staff Writer -

23 June 2022 2 min read

News Plus

News Plus

Tech versus creative tension: Ogilvy's CEO Sally Kissane on CX, loyalty, data reinvention as big targets loom after WPP shake-up

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

By Josh McDonnell - Senior Writer

27 September 2021 3 min read

News Plus

News Plus

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

20 September 2021 4 min read

By Paul McIntyre and Brendan Coyne -

20 September 2021 4 min read

News

News

Tomorrow's top marketers: The Marketing Academy names 30 execs for 2021 scholarship program

By Josh McDonnell - Senior Writer

17 March 2021 2 min read

By Josh McDonnell - Senior Writer

17 March 2021 2 min read

News

News

WPP consolidates Ogilvy Australia operations following David Fox's departure

By Josh McDonnell - Senior Writer

1 March 2021 1 min read

By Josh McDonnell - Senior Writer

1 March 2021 1 min read

Deep Dive

Deep Dive

Deloitte's global and local CMOs on agencies underestimating consultants, the future of offices and events and why buying martech will not solve your CX problems

By Paul McIntyre - Executive Editor

18 August 2020 6 min read

By Paul McIntyre - Executive Editor

18 August 2020 6 min read

News

News

Vale Robin Parkes

By Sarah Keith - Publicis Media Exchange

24 January 2020 5 min read

By Sarah Keith - Publicis Media Exchange

24 January 2020 5 min read