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‘Overstated performance levels’ - Kaimera pulls back from programmatic display as retargeting fails to deliver, market using ‘wrong metrics’

By Brendan Coyne - Editor

13 July 2022 3 min read

By Brendan Coyne - Editor

13 July 2022 3 min read

News

NSW Government awards OMD master media account, consolidates from five agencies to one

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

Industry Contributor

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

Industry Contributor

Part One: The marketers-only master cookie update – what every marketer should be telling their leadership team and asking of their agency and tech partners

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

News

Myer extends 12-year media relationship with Essence

By Sam Buckingham-Jones - Deputy Editor

7 July 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

7 July 2022 2 min read

News Plus

Mediabrands' Initiative funds IVF for employees, cuts ‘whack a mole’ transactional salary rise budget: Mel Fein

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

News

Wilson, Salomon appoint Alley Group to performance account after pitch

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 3 min read

News

Audience Precision unveils new media planning, strategy platform, claims 3x productivity boost over agencies

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

News Plus

'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems

By Paul McIntyre and Sam Buckingham-Jones

29 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

29 June 2022 5 min read

News

Diversity of media push: NAB’s Tom Dobson takes softer metrics tradeoff in bid to reach beyond mainstream via Mindshare 'inclusion private marketplace'

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 5 min read