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Industry Contributor

In-housing, hybrid models, too many cooks: We're at risk of losing sight of the customer

By Jen Davidson, Managing Partner - Tumbleturn Media

30 November 2020 3 min read

By Jen Davidson, Managing Partner - Tumbleturn Media

30 November 2020 3 min read

Industry Contributor

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

31 August 2020 5 min read

By Willem Paling, Director of Customer & Growth Analytics - IAG

31 August 2020 5 min read

Leader

Bass on the outside: Ex-IPG Mediabrands CEO says culture needs agencies, media people back in the office for magic; COVID to hurt media more than agencies

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

Deep Dive

Vodafone's former global media chief on in-housing, transparency and why programmatic is "ripe for regulation"

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

By Paul McIntyre - Executive Editor

21 June 2020 5 min read

Leader

Clemenger BBDO chair Robert Morgan: Agency consolidation looms as holding groups retool for e-commerce

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

Leader

L'Oreal's media director Lyndall Campher on her problems with YouTube and the upside to TV, Instagram and influencers

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

By Paul McIntyre - Executive Editor

16 February 2020 5 min read

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

Industry Contributor

Nestlé corrals holding companies into hybrid buying unit, threatens walled gardens

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

The Deep Dive

WTF? Brands begin outsourcing their agency in-housing

By Paul McIntyre - Executive Editor

14 October 2019 5 min read

By Paul McIntyre - Executive Editor

14 October 2019 5 min read

Industry Contributor

Marketer in-housing is an agency trust and capability issue, less about cost

By Karen Halligan, Practice Lead – Media Value Advisory

19 August 2019 2 min read

By Karen Halligan, Practice Lead – Media Value Advisory - KPMG

19 August 2019 2 min read